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William John Morrow

Celebration of Life

3:00PM - 6:00PM
Sunday, September 29, 2024
O'Connell Family Funeral Home
225 South 3rd Street
River Falls WI, 54022

William John Morrow, age 65, of Grantsburg, Wisconsin, formerly of River Falls, Wisconsin, passed away on September 8, 2024, at North Memorial Hospital in Robbinsdale, Minnesota, following complications from a sudden stroke. Bill was born on October 14, 1958, in River Falls, Wisconsin, the son of Daral and Deanna (Steele) Morrow. He attended Greenwood Elementary School and graduated from River Falls High School with the Class of 1976. Bill went on to further his education at the University of Wisconsin–River Falls, where he earned a bachelor’s degree in economics and a master’s degree in agricultural economics.

Bill applied his education in market research, working with a wide range of products, including fragrances for perfumes. Early in his career, he worked for Axiom Research before establishing First Hand Research, a market research company. He was very proud of his work for the Polaris company, particularly helping in the development of the Polaris Slingshot.

An avid outdoorsman, Bill deeply cherished spending time in nature. He enjoyed deer hunting with family and friends and had fond memories of an elk hunt in Wyoming. His love for music spanned classic rock from the 70s and 80s, though he would quickly change the station if country music came on. Bill had an extensive movie collection and found solace in watching James Bond or Alfred Hitchcock films, as well as enjoying a good comedy. Golfing brought him peace and relaxation, and he was known to pick up his clubs at a moment’s notice. Bill also kept a close eye on Wisconsin sports, art history, politics, and current events.

Bill is survived by his mother, Deanna; siblings, Daral Tucker Morrow of Florida, Cindy (Rick) Kornmann of Ellsworth, Bonnie (Bill) Marhoun of Florida, and Peter (Cathie) Morrow of Mondovi. He is also survived by his nieces and nephews: Andrea (Russ) Morrow-Evans, Dan Morrow, John (Lauren) Kornmann, Josh Kornmann, Laura (Matt) Beeson, Joe (Alyssa) Kornmann, Bailey Marhoun, Autumn Morrow, and Zach Morrow. He was preceded in death by his father, Daral; his brother, Dan; and his niece, Jocelyn.

A celebration of Bill’s life will be held on Sunday, September 29th, from 3:00 PM to 6:00 PM at the O’Connell Family Funeral Home in River Falls, 225 South 3rd St, River Falls, WI. Interment will be private. Memorials are preferred at the discretion of the family.

Memorial and cremation services have been entrusted to the O’Connell Family Funeral Home of River Falls. For more information, please visit www.oconnellfuneralhomes.com or call 715-425-5644.

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